PRURide Six Day Hong Kong
PRURide Six Day Hong Kong featured the world’s best track cyclists who descended into Hong Kong in March 2019 for an action-packed three-day event. The event included all the usual Six Day track racing formats which were presented in a spectacular arena environment.
TCOB Media brought this event to Hong Kong for the very first time, which was also Six Day's stunning Asia debut.
With lights turned down and music turned up, the house DJ kept the party atmosphere going throughout the event, in a way not previously seen at Hong Kong’s velodrome.
GFI HKFC 10's
TCOB media took over full event management responsibility for the GFI HKFC10s in 2018, creating the most successful event yet! With a complete rebrand, the event sold out for the first time in years due to new sponsor activations, additional entertainment and better teams than ever.
Held at the Hong Kong Football Club, this fierce and competitive tournament has become an integral part of the Hong Kong rugby week and hosts the very best 10s teams from across the globe!
For more information on the #WorldsBest10s please visit the official website www.hongkongtens.com.
In an event that truly embodied Peroni’s values of craftsmanship, passion and flair, TCOB created a unique experience where the Peroni team took to Victoria Harbour to celebrate at a tailored event which aligned with the brand advocates and positioning worldwide.
It highlighted the continued innovation in TCOB and our ability to turn a creative concept into a reality without losing the real stylish flair of Peroni.
HK Golf Open (UBS & Honma)
TCOB has worked with the HK Golf Open for 4 years, designing marketing activations which have put a spot light on the event.
2014 - Floating Harbour
2015 - Golf in the city with Rory McIlroy
2016 - 18 districts 18 holes
2017 - Pier roof press launch
2018 - Ding Ding to Fanling Green Screen Activation
Each were completely new to Hong Kong & challenged the usual 'not possible' constraints so often put in place.
Each activation engaged with the general public & offered our clients unique shots to use in their marketing efforts.
Designed activation concept
Managed Government permissions
Executed event from production to staffing
TCOB has worked with Tag Heuer for the past few years on a number of projects which include:
Marketing activations for the Rugby 7s with Chris Hemsworth and Daniel Ricciardo.
Dinner & activation with Peter Schmeichel which launched their partnership with the English Premier League.
We are now their go-to agency for any promotions in Hong Kong.
TCOB was responsible for:
Activation & Event concept to meet client needs.
On the day event management
T20 Blitz (Cricket Hong Kong)
The Hong Kong T20 Blitz is a Twenty20 franchise which held its second edition in May 2017.
TCOB developed the event to ensure growth.
Created a more professional event design & program.
Added new elements - a VIP players dinner, more F&B & ticketed boundary club, all to generate more revenue & interest in the event.